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Consumer and Market Insights: Ice Cream in the Turkey

50 pages report Published in Dec 2016

Summary
The Ice Cream market in Turkey is forecast to register higher growth in Off-trade sales are forecast to register higher growth than On-trade sales. The 'Impulse Ice Cream - Single Serve' category is forecast to register fastest growth in value and volume terms during 2015-2020. On-trade sales lead the Ice Cream distribution in the country. Unilever Plc is the leading player in the market. Flexible Packaging is the most commonly used packaging material in the market.

Key Findings
- The Ice Cream market in Turkey is forecast to grow at a CAGR of 5.9% in value terms during 2015-2020.
- The 'Take-Home and Bulk Ice Cream' category accounts for the highest On-trade volume consumption in Turkey.
- The 'Impulse Ice Cream - Single Serve' category is forecast to witness the fastest growth in volume terms during 2015-2020.
- On-trade sales lead the distribution of the overall Ice Cream distribution in the Turkey.

Synopsis
Consumer and Market Insights report on the Ice Cream market in the Turkey provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2010-2020
- Category coverage: Value and growth analysis for Artisanal Ice Cream, Impulse Ice Cream - Single Serve, and Take-Home and Bulk Ice Cream with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
- Leading players: Market share of brands and private labels, private label growth analysis during 2012-2015
- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists, On-trade and others in 2015
- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper and Board and Rigid Plastics; container data for: Wrapper, Bag/Sachet,Tub

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Companies Mentioned

Artisanal Producers
General Mills Inc.
Has Gida
Nestle S.A.
Unilever Plc
Yildiz Holding A.S
Fermet Food Products Industry And Trade Co. Ltd.

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