The Ice Cream market in Russia is led by the 'Impulse Ice Cream - Single Serve' category in Off-trade volume consumption, while the 'Take-Home and Bulk Ice Cream' category is forecast to register fastest volume growth during 2015-2020. On-trade sales account for the majority of distribution share in the market. Unilever Plc and Talosto Shahty are the leading players in the market. Flexible Packaging is the most commonly used packaging material in the Russian Ice Cream market.
- The Ice Cream market in Russia is forecast to grow at a CAGR of 4.8% in US$ terms during 2015-2020
- The Dairy-Based segment is expected to gain share growth within the 'Impulse Ice Cream - Single Serve' category
- The 'Impulse Ice Cream - Single Serve' category accounts for the highest Off-trade volume consumption in Russia
- On-trade sales account for the majority share in Artisanal Ice Cream and 'Take-Home and Bulk Ice Cream' categories
- Magnat, with a share of 6.5%, is the leading brand in the 'Impulse Ice Cream - Single Serve' category in Russia
- Flexible Packaging is the most commonly used packaging material in the Russian Ice Cream market
Consumer and Market Insights report on the Ice Cream market in Russia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2010-2020
- Category coverage: Value and growth analysis for Artisanal Ice Cream, Impulse Ice Cream - Single Serve, and Take-Home and Bulk Ice Cream with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
- Leading players: Market share of brands and private labels, private label growth analysis during 2012-2015
- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists, On-trade and others in 2015
- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Flexible Packaging, Paper and Board and Rigid Plastics; container data for: Bag/Sachet,Tub and Box
Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
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