Thailand's cigarette market is relatively large, with it being driven by its growing population and modest disposable incomes amongst many consumers. The Thailand Tobacco Monopoly (TTM) dominates the domestic market with a 72.5% market share in 2015 due to popular brand offerings and competitive prices when compared to imported international brands. However, the market, and TTM specifically, has suffered many setbacks in recent years from stiff competition from international brands and the growth of RYO tobacco products as consumers switch from manufactured cigarettes. Additionally, tax hikes and a more pronounced anti-smoking attitude from the Thai government has created a challenging situation for tobacco companies.
The government owned Thailand Tobacco Monopoly (TTM) controls 72.5% of the market in 2015.
Cigarette consumption stood at 43 billion pieces in 2015, which is a 3.4% decline from 2014.
PMI is the most important international brand in Thailand with 25% of the market in 2015.
20.8% of Thai adults smoke, as of 2014.
Cigarettes in Thailand is an analytical report provides extensive and highly detailed current and future market trends in the Thai market. It covers market size and structure, along with per capita and overall consumption. Additionally, it focuses on brand data, retail pricing, and prospects and forecasts for sales and consumption until 2025.
Reasons To Buy
Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market. Identify the areas of growth and opportunities which will aid effective marketing planning. The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes - prime intelligence for marketers. Understand the market dynamics and essential data to benchmark your position and to identify where to compete in future.
Thailand Tobacco Monopoly (TTM)
Burapha Tobacco Ltd