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Success Case Study: Brew Dog Beer; From underdog to craft beer top dog

Summary Both a gap in the market and a government tax incentive in 2002, known as the progressive beer duty, have led to the emergence of many craft breweries around the UK. It is important for these companies to stay true to their roots as they grow, so as not to lose their consumer appeal. Key Findings –  Resisting the temptation to sell their ownership to major conglomerates is one way craft brewers can maintain their individuality. – Using attention-grabbing PR and turning negative events into good publicity can help many start-ups in the beer segment show that they both have... 

Baby Food in Czech Republic

Summary The market for baby food in the Czech Republic achieved value growth of 17.3% between 2009 and 2015. Sales rose particularly quickly in 2014 and 2015, stimulated by a higher numbers of births, an improving economy, and the reduction of the VAT rate on baby food to 10% in 2015. Consumers in the Czech Republic generally have a positive attitude to industrially prepared baby food, which has been capitalized on by the multinationals who now dominate the market. As a result, per capita consumption of baby food is relatively high and has continued to develop and by 2015 it had increased by 5.2%. Key... 

Success Case Study: Pringles Tortilla Chips; Leveraging a strong brand with cross-category innovation

Summary The tortilla chips segment in the UK is relatively small because consumers perceive them to be bland and dull due to a lack of manufacturer innovation and experimentation. British consumers are increasingly seeking out more novel and interesting snacks as a means to treat themselves with uncompromised moments of indulgence. As such, product hybridizations and cross-category innovation are appealing to these consumers. Key Findings – Pringles tortilla chips are the first product launch from the brand since it was acquired by The Kellogg Company in 2012. They were originally launched... 

Baby Food in Thailand

Summary Thailand has been beset with a difficult economic environment against a backdrop of political instability and social unrest. The number of live births has fluctuated but the underlying trend is downwards. The baby food market increased by nearly 20% between 2009 and 2015. It is a market strongly dominated by milks, which in 2015 accounted for 92.8% of value sales. Value growth was strongest in the cereals and meals sectors, with prices in the milks sector under pressure from the difficult economic situation and competitive price discounting, which were only partially offset by the success... 

Success Case Study: PG Tips’ New Pack Design; Revitalizing the brand with a contemporary design

Summary The UK hot black tea market is the biggest in Europe, due to the fact that the drinking tea is a tradition in the country. The competition between big brands is very fierce, with each brand trying to increase its market share and engage consumers of different ages. Other tea options are getting popular, such as green and herbal tea, so big players in the market are extending their portfolios by launching new tea varieties to meet consumers’ varying needs. Key Findings –  Meeting today’s consumer’s needs is crucial for the success of a brand, especially when the... 

China Foodservice: The Future of Foodservice in China to 2020

Summary The Future of Foodservice in China to 2020 Report published by Canadean Intelligence provides readers with a detailed analysis of consumer, operator and technology level trends in the Chinese Foodservice sector, analysis of market size, outlets and transactions in China and key players in the Chinese Foodservice market. Key Findings The Chinese Foodservice market is expected to experience a growth of 9.8% during 2015-2020 Rising unemployment rate may impact the Foodservice market in value terms, as consumers will be seeking out value-for-money and low-to mid-priced food Quick, inexpensive... 

Spain Foodservice: The Future of Foodservice in Spain to 2020

Summary The Future of Foodservice in Spain to 2020 Report published by Canadean Intelligence provides readers with a detailed analysis of consumer, operator and technology level trends in the Spanish Foodservice sector, analysis of market size, outlets and transactions in Spain and key players in the Spanish Foodservice market. Key Findings The Spanish Foodservice market is expected to experience a growth of 0.6% during 2015-2020 Improving economic condition coupled with falling unemployment rate will boost the Spanish Foodservice market Although leisure and recreation are the major tourism driver,... 

Global Dairy and Soy Food Report; Analysis of opportunities offered by high growth economies

Summary The global Dairy and Soy Food market in 2015 was valued at US$617.9 billion and is expected grow marginally during 2015-2020. Growth in the global Dairy and Soy Food market is expected to come mainly from the developing countries in Asia-Pacific, MEA and East European regions, while countries in the developed regions like North America and Western Europe are expected to register marginal growth. Globally, United States, China, and India are the top three markets for Dairy and Soy Food products, while China, India and Russia are expected to have the highest growth rate. Western Europe region... 

UK Foodservice: The Future of Foodservice in the United Kingdom to 2020

Summary The Future of Foodservice in The UK to 2020 Report published by Canadean Intelligence provides readers with a detailed analysis of consumer, operator and technology level trends in the Spanish Foodservice sector, analysis of market size, outlets and transactions in the UK and key players in the UK Foodservice market. Key Findings The UK Foodservice market is expected to experience a growth of 2.6% during 2015-2020 Higher purchasing power coupled with busy work schedules will result in Brits eating out more frequently, with breakfast being the fastest growing area Healthy eating will remain... 

Japan Foodservice: The Future of Foodservice in Japan to 2020

Summary The Future of Foodservice in Japan to 2020 Report published by Canadean Intelligence provides readers with a detailed analysis of consumer, operator and technology level trends in the Japanese Foodservice sector, analysis of market size, outlets and transactions in Japan and key players in the Japanese Foodservice market. Key Findings The Japanese Foodservice market is expected to experience a growth of 0.7% during 2015-2020 Young consumers with high levels of job insecurity, have become very price-conscious and will be spending carefully, seeking out the best value deals when shopping... 
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