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Baby Food in Turkey

Summary The Turkish market has performed strongly over the past six years, stimulated by higher numbers of births over the past two or three years, a generally buoyant economy, and strong marketing by manufacturers. In value terms, the market was up 132% on 2009. Despite falls in real prices over the historic period for all products, the price of most items, particularly milks, remains high by international standards. During 2009-2015, retail sales rose by 132% at current prices, but by only 46% at constant 2009 prices. Turkey’s economy is forecast to perform relatively well over the period... 

Failure Case Study: 1% Alcohol Drinks; The risk of innovation blurring the identity of alcoholic and soft drinks

Summary Japan’s flavored alcoholic beverage market has seen high growth recently. The market volume hit a high of 2.5 billion liters in 2013, 4.5 times larger than in 2003. The market has since been steady, and major manufacturers have been focused on flavored alcoholic beverages as one of their core categories. The competition for new product development has been fierce, and various innovations have been released. However, these innovations do not always get a great response from consumer. Product developers should be particularly wary of the gap between alcoholic beverages and adult soft... 

Baby Food in Portugal

Summary The market for baby food in Portugal has been suffering in recent years as a result of a sharp decline in the number of births. Until 2005, cereals was the largest sector in the Portuguese baby food market, but in 2006 it was overtaken by wet meals, a trend subsequently maintained. As a result, in 2015 the market divided in volume terms into 34.9% baby meals, 32.3% cereals, 32.1% baby milks, and 0.2% baby drinks and finger foods. In value terms, however, wet meals and cereals rank well behind infant formulae. In 2015 the market actually increased for the first time since 2009, and this... 

Baby Food in Australia

Summary The annual number of births in Australia rose up to 2012, providing a boost to sales, but has subsequently fallen, restricting sales potential. All sectors, except drinks, have experienced some growth during the review period, the cereals and snacks sector in particular proving dynamic with an overall increase of 100%. Milks represent the largest proportion of baby food sales, accounting for 45% of volume in 2015. Wet meals, on the other hand, have seen a decline in their share since a peak in 2011, and in 2015 accounted for 29% of retail sales. Drinks have never been very popular and have... 

Baby Food in India

Summary The number of births in India rose very gradually up to 2013, but has since begun to decline slightly. Living standards are significantly higher in urban areas and this is where the bulk of industrially produced baby foods are sold. However, there is a rising middle class even in smaller towns and rural areas, and manufacturers are targeting these to widen the consumer base. Sales grew rapidly up to 2009, but slowed considerably in 2010, with slight declines in some sectors, and growth has remained subdued since. Per capita intake levels rose by 13% in 2015. Milks dominate the market and... 

Baby Food in South Africa

Summary Although many consumers have been hard pressed over the last two years or so, as levels of consumer debt have mounted, the market for baby food has so far been fairly resilient, as purchases are predominantly still made by the upper income groups, who have suffered less than others from the difficult economic situation. Research published by Analytics Business Intelligence indicates that in 2011 some 41% of users of baby food were light users (bought one or two units of baby food in the previous four weeks), 31% medium users (three to five units), and 28% heavy users (six or more units).... 

Baby Food in Poland

Summary In 2013, 11% fewer babies were born in Poland than in 2009 and although the number rose in 2014 and 2015, it remains well below the 2009/10 levels. However, the country remains a large market by Central and Eastern European standards and, as such, a potentially interesting target for manufacturers. Sales have been boosted by low levels of penetration of baby foods, which gave plenty of scope for growth, and the relative buoyancy of the Polish economy throughout most of the historic period. Manufacturers have sought to make the most of the opportunity, by launching a steady stream of new... 

Success Case Study: Suntory Minami Alps Tennensui and Yogurina; Category-bending enhancement of the mineral water brand experience

Summary Despite a decline in volume in 2012, Japan’s packaged water market saw a five-year CAGR between 2010 and 2015 of 5.75%. However, the growth of packaged water is expected to slow down over the next five years, so brand-owners in the category will need to innovate to maintain sales. Key Findings –¬† Suntory Minami Alps Tennensui and Yogurina (hereinafter Yogurina) is a distinctive yogurt-flavored mineral water, but unlike other yogurt-flavor drinks it is clear in color. –¬†Yogurina’s sales exceeded 10 million cases sold during the 11 months to March 2016. Suntory... 

Top Trends in Snacks, Confectionery, and Desserts; Exploring consumer and innovation trends in key categories

Summary The notion of consuming three main meals a day continues to erode as snacking becomes entrenched in consumers’ dietary routines. For some consumers, snacks provide a necessary energy or nutritional boost as time restraints prevent them from consuming more substantial meals. For others, they offer an emotional boost during stressful times or when an indulgence or treat is needed. Other snacking scenarios are characterized not by particular functional or psychological needs but are rather dictated by occasion, such as watching a movie, attending a sporting event, or socializing with... 

Baby Food in New Zealand

Summary Over the historic period as a whole, Baby Food manufacturers in New Zealand have been able to exploit demand for baby food amongst slightly older infants, a strategy which has kept growth from decelerating faster. Although all sectors apart from juices have demonstrated some growth in terms of value, in volume terms overall sales have stagnated, due largely to the decline in birth numbers over the review period. Value growth has been driven mainly by the trend towards pouches in the wet meals sector. Per capita consumption of baby food is 9.2% higher than in 2009. Per capita expenditure... 
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