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Success Case Study: Suntory Minami Alps Tennensui and Yogurina; Category-bending enhancement of the mineral water brand experience

Summary Despite a decline in volume in 2012, Japan’s packaged water market saw a five-year CAGR between 2010 and 2015 of 5.75%. However, the growth of packaged water is expected to slow down over the next five years, so brand-owners in the category will need to innovate to maintain sales. Key Findings –  Suntory Minami Alps Tennensui and Yogurina (hereinafter Yogurina) is a distinctive yogurt-flavored mineral water, but unlike other yogurt-flavor drinks it is clear in color. – Yogurina’s sales exceeded 10 million cases sold during the 11 months to March 2016. Suntory... 

Top Trends in Snacks, Confectionery, and Desserts; Exploring consumer and innovation trends in key categories

Summary The notion of consuming three main meals a day continues to erode as snacking becomes entrenched in consumers’ dietary routines. For some consumers, snacks provide a necessary energy or nutritional boost as time restraints prevent them from consuming more substantial meals. For others, they offer an emotional boost during stressful times or when an indulgence or treat is needed. Other snacking scenarios are characterized not by particular functional or psychological needs but are rather dictated by occasion, such as watching a movie, attending a sporting event, or socializing with... 

Baby Food in New Zealand

Summary Over the historic period as a whole, Baby Food manufacturers in New Zealand have been able to exploit demand for baby food amongst slightly older infants, a strategy which has kept growth from decelerating faster. Although all sectors apart from juices have demonstrated some growth in terms of value, in volume terms overall sales have stagnated, due largely to the decline in birth numbers over the review period. Value growth has been driven mainly by the trend towards pouches in the wet meals sector. Per capita consumption of baby food is 9.2% higher than in 2009. Per capita expenditure... 

Success Case Study: Krakowski Kredens; Premium private label for nostalgic quality-seekers

Summary The belief that private label products can stand out in their own right, without necessarily using a lower price tag as the main selling point, is becoming increasingly common. Such a positive perception supports the presence of premium private labels that use high-quality, upscale packaging designs, and indulgent, complex flavors to entice shoppers. This can be seen in Poland, where consumers pay significant attention not only to price, but also to the nutritional and status-boosting benefits of brands they purchase. Key Findings –  Established in 2007, Krakowski Kredens is an... 

Baby Nutrition Insights – Issue 27

Key Findings The organic baby/toddler food sector in the USA is growing by 10-12% per annum. As a result, many new products are being launched into this sector. Organic products now account for approaching 50% of the market. Exports of infant formula from South Korea to China rose by 20% in 2015. South Korean companies are now actively targeting the Chinese market: Namyang has recently launched the Starbabi brand there, while Maeil has begun distributing its Absolute Masterpiece infant formula. In the year to the end of September, average household expenditure on baby food in France rose by 0.6%.... 

Baby Food in Spain

Summary After a period of strong growth until 2009, the market for baby food in Spain began to decline, due to the combination of a lower number of births and the onset of an economic crisis, which caused spending to be reduced. In terms of volume, the market has fallen by 19.5% since 2009. In per capita expenditure terms, wet meals and milks were the only sectors which had witnessed any growth- albeit marginal – between 2005 and 2015, indicating the willingness of consumers to spend more on products such as liquid milk and convenient wet meals. Despite the overall depressed nature of the... 

Adultifying Soft Drinks; Capitalizing on rising adult demand for non-alcoholic beverages

Summary Adult soft drinks appeal to both alcohol drinkers and traditional soft drink consumers. They are defined by Canadean as non-alcoholic drinks that offer consumers a viable alternative to alcohol by targeting its usage occasions and/or offering a more sophisticated, premium alternative to regular soft drinks. Key Findings Moderation and Avoidance is a key trend driving demand for adult soft drinks among alcohol drinkers. 59% of global drinkers ensure they do not drink too much alcohol in general and half are concerned about the long-term health impact of drinking too much alcohol. The concept... 

Baby Food in Greece

Summary The market for baby food in Greece rose strongly between 2006 and 2008, but since then has been very adversely affected by the downturn in the number of births and the economic situation In total, Canadean estimates that the market has fallen by 22.2% since 2009 in volume terms. – The majority of this decline occurring in 2015. A traditional approach to food preparation still prevails, although prior to the economic crisis there had been a clear move towards the purchase of convenience foods. Price has become a major purchasing criterion as a result of shrinking household incomes. Key... 

Consumer and Market Insights: Fish and Seafood in New Zealand

Summary The Fish and Seafood market in New Zealand will register higher growth in value terms during 2015-2020 compared to 2010-2015. The Fresh Fish and Seafood (Counter) is the leading category in terms of both value and volume shares as on 2015. Flexible Packaging is the most commonly used packaging material. The share of private labels remains high in New Zealand’s Fish and Seafood market. Key Findings – Of the Six categories analyzed, Ambient Fish and Seafood will be the fastest growing value category, registering a CAGR of 5.6% during 2015-2020 – The use of Flexible Packaging... 

Consumer and Market Insights: Fish and Seafood in Israel

Summary The Fish and Seafood market in Israel will register higher growth in value terms during 2015-2020 compared to 2010-2015. The Ambient Fish and Seafood is the leading category in both value and volume while Frozen Fish and Seafood category is forecast to register fastest growth during 2015-2020. Hypermarkets and Supermarkets is the leading distribution channel for Fish and Seafood products in the country. Key Findings – Fish and Seafood market in Israel will register higher growth in value terms during 2015-2020 compared to 2010-2015. – The Frozen Fish and Seafood category will... 
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